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Why Your Managers Can't Hire Well (And Why That's Completely Normal)

Most managers have never been trained to hire and lack time to do it properly. Here's why hiring fails and what small businesses can do about it.

December 13, 2024•
Hiring Strategy
#restaurants#construction#home-services#manufacturing

Your restaurant general manager was promoted because she's exceptional at running shifts, managing inventory, and keeping the kitchen running smoothly. Your construction foreman earned his role through fifteen years of skilled carpentry and the respect of every crew member. Your senior HVAC technician became your service manager because he's the best troubleshooter you've ever seen.

Now they're all responsible for hiring. And they're all struggling.

Here's the uncomfortable reality: research shows most managers have never been trained in effective hiring practices and lack sufficient time to recruit properly. They're expected to make hiring decisions that can cost your business $15,000-$50,000 if wrong, using skills they've never been taught, while also doing their actual jobs.

It's like asking your best server to perform surgery because they're good with customers. The skills don't transfer.

The Problem: We Promote People Into Hiring Roles Without Teaching Them How

Think about how your managers became managers. They were great at their craft—cooking, plumbing, running a CNC machine, managing client relationships. They demonstrated leadership. They showed up reliably. They earned promotions.

At no point did anyone teach them how to:

  • Write job descriptions that attract qualified candidates
  • Screen resumes for relevant experience versus credentialism
  • Conduct structured interviews that predict job performance
  • Identify red flags that indicate poor cultural fit
  • Check references in ways that reveal actual work patterns
  • Evaluate candidates objectively rather than going with gut feel
  • Balance speed versus quality when hiring under pressure

Instead, we basically said: "Congratulations on your promotion! You're now responsible for hiring. Do what feels right."

And what feels right is usually wrong.

What This Looks Like in Practice

Restaurant managers:

Your GM is juggling scheduling, inventory, vendor management, customer complaints, health inspections, and the dinner rush. When a server quits, she needs someone immediately. So she:

  • Posts on Indeed with a generic job description
  • Spends 30 seconds per resume because she has 90 applications
  • Interviews the first three people who seem okay
  • Asks questions like "Why do you want to work here?" and "What's your biggest weakness?"
  • Hires based on who gave the best interview performance
  • Discovers two weeks later this person can't handle the pace

The hiring failure isn't because she's incompetent. It's because she's doing hiring the way everyone does hiring when they've never been taught differently—and she's doing it while managing a restaurant.

Construction foremen:

Your foreman needs a skilled carpenter. He's running three job sites, dealing with material delays, managing client expectations, and solving problems in the field. For hiring, he:

  • Posts "Carpenter needed - experience required"
  • Scans resumes for years of experience and previous employers
  • Asks technical questions he knows the answers to
  • Hires the person whose experience sounds most relevant
  • Finds out three weeks later this person clashes with the crew culture

Again, not incompetence—just lack of training in hiring while being overwhelmed with actual work.

Home service managers:

Your service manager needs an HVAC technician. He's dispatching calls, handling customer emergencies, ordering parts, and solving technical problems. He:

  • Calls the first three people with certifications
  • Interviews them during his lunch break
  • Asks about their technical experience and certifications
  • Hires the most experienced person
  • Discovers this person is condescending to customers

The pattern holds.

Manufacturing supervisors:

Your production supervisor needs a machine operator. They're managing production schedules, quality control, equipment maintenance, and safety compliance. They:

  • Post internally and hope for referrals
  • Interview during break time between production runs
  • Ask about previous equipment experience
  • Hire the person who seems to know the machines
  • Finds out they can't handle the specific precision your work requires

The Time Problem

Even if your managers had hiring training, they don't have time to hire well.

Effective hiring takes significant time:

  • Writing clear, accurate job descriptions: 2-3 hours
  • Reviewing applications thoroughly: 10-15 hours for 50+ applicants
  • Phone screening promising candidates: 4-6 hours
  • Conducting in-depth interviews: 6-8 hours for 3-4 finalists
  • Checking references properly: 2-3 hours
  • Coordinating team input: 2-3 hours
  • Total: 25-40 hours per position

Your managers don't have 25-40 hours. They're managing operations, solving daily crises, and trying to keep the business running. Hiring gets squeezed into lunch breaks, early mornings, and late evenings.

So they rush. They skip steps. They hire the first person who seems acceptable because they can't afford to wait. And they make expensive mistakes.

Why Traditional Hiring Training Doesn't Help

Some businesses try to solve this by sending managers to hiring workshops or having HR provide interview training. It rarely works because:

Generic advice doesn't translate to specific contexts. Learning about "behavioral interviewing techniques" in a conference room doesn't tell your restaurant manager which questions reveal whether someone can handle a Saturday dinner rush.

One-time training is forgotten. Your manager attends a half-day workshop, returns to the chaos of operations, and by the time they're hiring again, they've forgotten most of it.

The training assumes time they don't have. Best practices require thorough resume review, multiple rounds of interviews, comprehensive reference checking—none of which is realistic when you're also running a kitchen, managing a job site, or dispatching service calls.

Nobody's holding them accountable. There's no follow-up, no measurement of hiring success rates, no feedback loop that helps them improve.

The real issue isn't knowledge—it's capacity. Even managers who know better cut corners because they're overwhelmed.

What Actually Predicts Hiring Success

When researchers analyze which factors lead to better hiring outcomes, several patterns emerge:

Structured processes beat expertise. A mediocre manager following a good system outperforms an excellent manager going on intuition. Systems matter more than talent.

Multiple data points beat single impressions. Hiring decisions based on resume + interview + reference checks + practical assessment are more accurate than decisions based on any single factor.

Time invested early prevents time wasted later. Spending an extra week to hire well costs less than spending three months managing out a bad hire.

Objective criteria beat subjective judgment. Having predetermined evaluation standards reduces bias and improves consistency.

Team involvement improves outcomes. When multiple people assess candidates from different perspectives, the collective judgment is more reliable than any individual's.

What This Looks Like for Small Businesses

You probably can't hire a dedicated recruiter. You can't take your managers off operations for days at a time. But you can:

Create template hiring systems. Build structured interview guides for common positions that any manager can use. Don't make them start from scratch every time.

For restaurants: Standard questions for servers, cooks, hosts, and managers that reveal ability to handle your pace, your culture, and your customer expectations.

For construction: Core questions for different trades that assess safety mindset, team collaboration, and quality standards.

For home services: Interview templates for technicians that evaluate both technical competence and customer communication.

For manufacturing: Structured interviews for operators, supervisors, and skilled trades that probe precision, reliability, and coachability.

Reduce the screening burden. Your managers don't have time to review 100 applications. Give them tools that narrow candidates to the top 10-15 before they invest interview time.

Options include:

  • Knockout questions in application forms ("Can you work weekends?")
  • Phone screeners that eliminate obvious mismatches
  • Skills assessments that verify basic competence
  • AI-powered resume screening that identifies the most qualified candidates
  • Pre-hire personality or work style assessments

Make interviewing faster and better. Your managers need to interview, but they need efficiency. Provide:

  • Structured interview guides so they're not improvising questions
  • Scoring rubrics so they can objectively compare candidates
  • Video interviewing options so they don't have to coordinate schedules
  • Interview panel approaches where multiple people see each candidate briefly

Automate administrative work. Don't make your managers manually schedule interviews, send rejection emails, chase references, or process paperwork. Use tools that handle this:

  • Applicant tracking systems (even basic ones like Breezy HR or JazzHR)
  • Automated scheduling tools (Calendly, GoodTime)
  • Reference checking services that do the calls
  • Background check services that handle processing

Provide decision support, not just training. Instead of hoping managers remember workshop content, give them:

  • Checklists for each hiring stage
  • Red flag indicators to watch for
  • Decision frameworks for comparing candidates
  • "When to hire" versus "when to keep looking" guidance

Use assessment platforms. Whether it's skills tests, personality assessments, situational judgment tests, or AI-powered screening like TeamSyncAI, Criteria, or HireVue—these tools provide objective data that supplements manager judgment without requiring manager time to generate.

The Bottom Line

Your managers are making bad hires not because they're incompetent but because they're undertrained, overwhelmed, and trying to hire using intuition-based methods that don't work.

Sending them to a hiring workshop won't fix this. Telling them to "be more careful" won't fix this. Hoping they'll figure it out through trial and error definitely won't fix this—every "trial" costs you $15,000-$50,000.

What works is reducing the burden on your managers while improving the process they're using:

  • Structure that guides them through effective hiring
  • Tools that handle time-consuming tasks
  • Systems that provide objective data
  • Templates that prevent starting from scratch each time

The businesses getting hiring right aren't the ones with the most skilled managers or the biggest HR departments. They're the ones who've recognized that hiring is too important to leave to improvisation and have implemented systems that make it harder to fail.

You know what? There is an option now. You can keep expecting your operationally-focused managers to become hiring experts in their spare time (which won't happen). Or you can provide them with structured processes, time-saving tools, and decision support that makes hiring faster and more accurate.

Whether that's interview templates, applicant tracking systems, assessment platforms like TeamSyncAI, automated scheduling, reference checking services, or combinations of these—the tools exist to take the burden off your managers while improving outcomes.

Your managers became managers because they're excellent at their craft. They're not failing at hiring because they're incompetent. They're failing because we promoted them into a completely different skill set, didn't train them, gave them no time, and expected them to figure it out.

The solution isn't better managers. It's better systems that help good managers make better hiring decisions without consuming all their time.

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